Abstract Jungle

  • Brand Identity

  • Illustration

  • Logo Design

  • Character Design

One of those dream graphic design jobs, I was lucky enough to be asked to design a brand identity for a new craft beer company Abstract Jungle.

Using the name as a launch point, the logo was designed to encapsulate the jungle, the brewing and the initials of the business.  Combining a deep colour palette and geometric styling, we also decided to give each ale type it's own jungle character, leading to an easily recognisable brand with strong personality to stand out from the crowded market.

And yes, the beers are delicious too.